Setouchi, Japan’s serene coastal sanctuary, is where natural beauty and cultural depth flow together like the gentle tides of its inland sea. With its string of picturesque islands, calm waters, and soft golden light, the region exudes a quiet purity that soothes the senses and stirs the soul.
Yet beyond its tranquil allure lies a treasure trove of experiences: wander through the regal halls of a luxury castle-turned-hotel that echoes with history and elegance; witness the meditative craft of traditional washi papermaking in peaceful mountain villages; and lose yourself in the magic of anime brought to life in unexpected corners of the region. Towering bridges span island to island in graceful arcs, offering road trips unlike any other — where every crossing feels like stepping into another layer of Japan’s rich tapestry.
In Setouchi, art meets nature, and tradition blends seamlessly with modern creativity. It’s not just a place to visit — it’s a destination to feel deeply. Come to Setouchi, and rediscover the quiet power of beauty, craftsmanship, and connection.
Setouchi, the stunning coastal region stretching across Japan’s inland sea, is a destination rich in natural beauty, cultural heritage, and immersive experiences. Known for its picturesque islands, historic landmarks, and culinary delights, Setouchi is emerging as a must-visit for travelers seeking both relaxation and adventure. With a growing focus on sustainable tourism, now is the perfect time to explore this captivating region. Whether it’s crossing an engineering marvel over the sea, stepping into an anime-inspired wonderland, or indulging in time-honored traditions, Setouchi promises an unforgettable journey.
Akashi Kaikyo Bridge: A Marvel of Engineering
Stretching 3,911 meters across the Akashi Strait, the Akashi Kaikyo Bridge—also known as the Pearl Bridge—is a feat of modern engineering. Formerly recognized as the world’s longest suspension bridge, it held the title until the opening of the 1915 Çanakkale Bridge in Turkey in 2022. Despite this, the Akashi Kaikyo Bridge remains one of the most remarkable and elegant bridges in the world, and a shining example of Japan’s innovation and expertise in civil engineering.
The bridge connects the city of Kobe with Awaji Island and plays a vital role in linking Honshu and Shikoku islands via the Kobe-Awaji-Naruto Expressway. As a crucial part of the Setouchi region’s infrastructure, it serves both practical transportation needs and offers visitors an unforgettable sightseeing experience. One of the best ways to enjoy it is through the “Bridge World” tour, where participants walk along a maintenance catwalk 50 meters above sea level. Accompanied by experienced guides, visitors gain fascinating insights into the bridge’s construction and enjoy spectacular views of the Seto Inland Sea.
Illuminated with dazzling lights after sunset, the bridge becomes a radiant spectacle against the night sky, making it a perfect subject for photographers. Whether viewed from afar or explored up close, the Akashi Kaikyo Bridge impresses with its scale, beauty, and symbolic importance as a gateway to Setouchi.
Anime Comes to Life at Nijigen no Mori
For anime and pop culture enthusiasts, Nijigen no Mori is a dream come true. This outdoor theme park, nestled on Awaji Island, brings beloved anime worlds to life with interactive attractions and thrilling experiences. Fans can step into the universes of Naruto, Dragon Quest, and Godzilla, enjoying obstacle courses, themed dining, and life-sized character installations. The Naruto area features a dynamic maze and augmented reality missions, while the Godzilla attraction offers an adrenaline-pumping zipline experience into the mouth of the legendary monster. The park also hosts seasonal events, allowing visitors to engage with their favorite anime in new and exciting ways. With its blend of adventure and nostalgia, Nijigen no Mori is a must-visit for travelers of all ages.
The Art of Washi Paper Making
Setouchi is home to Japan’s time-honored tradition of washi paper making—a craft that embodies the country’s dedication to beauty, precision, and sustainability. With a history spanning over 1,300 years, washi continues to hold a treasured place in Japan’s cultural heritage. While only three types of washi—Sekishu-Banshi, Honminoshi, and Hosokawashi—are officially recognized by UNESCO as Intangible Cultural Heritage, other regions such as Uchiko in Ehime Prefecture have preserved their own proud traditions of handmade paper.
The washi-making process begins with natural fibers from the mulberry tree, which are boiled, beaten by hand, and suspended in water before being scooped using bamboo screens. The resulting paper is both incredibly strong and subtly beautiful, embodying the spirit of Japanese craftsmanship and a deep respect for nature.
In the scenic town of Uchiko, visitors can explore preserved streets and historic merchant houses that once flourished with traditional industries. Here, local artisans continue to produce Uchiko washi by hand using traditional methods passed down through generations. Travelers can take part in workshops to create their own washi postcards or crafts, gaining hands-on experience with this meditative and meaningful art form.
Its continued presence speaks to the town’s dedication to preserving local culture and craftsmanship. Participating in washi-making not only offers a glimpse into Setouchi’s artisanal heritage but also presents a rare opportunity to slow down and create something lasting and beautiful with your own hands.
Luxurious Castle Stay at Ozu Castle
For a truly unique and unforgettable experience, Ozu Castle Stay invites guests to spend the night in a beautifully restored Edo-period castle in Ehime Prefecture. Known as the only accommodation in Japan where travelers can stay inside an actual castle tower, Ozu Castle Stay offers a rare opportunity to step back in time and immerse oneself in the refined lifestyle of a feudal lord.
This exclusive lodging experience is tailored for luxury-seeking travelers and also caters well to high-end incentive groups. As part of its growing appeal in the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector, the castle provides an atmospheric and memorable setting for incentive travel programs. From customized welcome ceremonies to cultural performances and private dinners, the venue is ideal for creating once-in-a-lifetime moments that reward and inspire.
Guests are greeted with personalized hospitality and can enjoy a range of cultural activities, such as donning traditional attire, exploring the castle grounds in private, and learning about the region’s rich samurai heritage. The highlight of the stay is a seasonal kaiseki dinner served inside Ozu Castle. The multi-course meal celebrates the bounty of the region, showcasing fresh seafood from the Seto Inland Sea and locally grown vegetables in a refined, artistic presentation.
The next morning, a tranquil Japanese breakfast is served at Garyu Sanso, a beautifully preserved riverside villa known for its historic teahouses and scenic garden views. The serene setting offers a peaceful contrast to the grandeur of the castle, completing a journey that’s as restorative as it is enriching.
With only one party welcomed at a time, the stay offers unmatched exclusivity and flexibility, making it an excellent option for both private travelers and high-end MICE groups. Whether celebrating a special occasion or designing an incentive program, Ozu Castle Stay delivers a timeless experience that is both luxurious and culturally enriching.
Setouchi is more than a destination — it’s a quiet revelation. Whether you’re gazing out from a hilltop castle, tracing the delicate patterns of handmade paper, crossing the sea on elegant bridges, or stumbling upon a whimsical anime mural in a quiet village — every moment here invites reflection, wonder, and peace.
In a fast-moving world, Setouchi offers the luxury of slowness and depth. It’s where simplicity becomes sophistication, where the soul of Japan is preserved not just in temples and traditions, but in daily life, art, and nature. Visit once, and you’ll carry its stillness with you long after you leave.
Let Setouchi awaken your senses, nourish your spirit, and remind you of the beauty in balance.