Co-heir to Pepsi, Asghar Akhtar Khan, has launched a luxurious skincare range, into the UAE’s billion-dollar skincare industry sphere. After years of financial, business and entrepreneurship experience, the successful Pakistani founder is returning to the beauty market, and this time it is a solo venture original and organic skincare line: VITA Eternity. We talk to him to find out more.
“What began with a family member’s diagnosis was the birth of my interest in skincare, encouraging me to learn more about skin and find solutions for others to treat and care for their skin. My history in skincare has been built from previous experience, and now was the time for me to build a solo brand,” he explains.
Please tell us a bit about yourself
I am a businessman with a tenure in corporate and investment banking. Throughout my vast and varied career, I was exposed to numerous different industries and segments in and outside of the financial sphere, which gave me the insight and experience to explore alternative segments. During my banking career I took it upon myself to immerse myself and learn as much as possible, with due diligence and financial metrics while considering entering the skincare industry.
How did you get into skincare?
In my vast research and experience across my career, I saw that skincare itself was one of the fastest growing industries globally, which piqued my interest and allowed me to explore it further. In my personal life, I had an existing deep interest in skincare and the science behind it. From here I did more and more research and began collaborating with individuals and putting time and effort into creating the best products possible.
What is the USP of Vita Eternity?
Vita Eternity is a highly clean and organic line of skincare products which do not clog the skin with harmful chemicals and perfumes like other products available in the market. What truly sets the line apart is that these products are made using traditional techniques that have treated skin for years and years for existing conditions such as acne, rashes, eczema and more.
Is Organic skincare the future?
I truly believe it is. With such attention to our skin in recent years, and the damage our skin daily by exposure to harmful air pollution, sun damage and more, it is so important to treat the skin with the most refined and delicate products possible, to counteract daily damage.
Please tell us something about the products and how they are made.
We generate the products using traditional African methods which have been imparted for centuries. The medicinal methods and herbal infusions, along with our key bi-product, Rose oil, produce the highest quality products possible.
Are they sustainably made?
Yes, of course. This was one of the most important things to bear in mind when creating the line. Everything from the ingredients used right down to the packaging is entirely sustainable and ethically made.
What are your future plans?
In the coming years we expect to be seen in all major skincare retailors and outlets throughout the Middle East and beyond. We hope to be a household name when it comes to skincare, and every individual’s go-to when it comes to treating issues of the skin.
The luxurious brand utilises Khan’s diligent techniques with years of traditional skincare methods and luxurious, rich ingredients. VITA Eternity will start by featuring oil product ranges, “While the oils are not a substitute for medicine, they help promote healthier skin and have strong cosmetic benefits in terms of skin complexion for users,” Asghar explained.
As the brand debuts, they are offering an exclusive product to beauty lovers: Elixir Formula, a rare base of Red Rose oil infused with minerals and vitamins, enabling results ranging from fuller, lighter skin and reduced wrinkles. “We have formulated a serum to retain moisture leaving your skin soft and re-energized. We call it the magic drops.” Asghar comments.
The nourishing effects of our Elixir Formula consists of anti-ageing elements leading to a longer lasting and smoother feel. “We, as a brand, want to show that chemicals and additives are not needed to treat skin conditions like eczema or to help collagen production and provide skin hydration. VITA Eternity will produce handcrafted high-end product lines with uniquely blended and precisely sourced rare oils and ingredients,” Asghar describes.
VITA Eternity launch product is exclusively for UAE, available to shop from June 10 at vitaeternity.com