Raise your hand if Forever 21 has been your go-to store for all the shopping when you were in college or fresh out of university! The brand definitely has been a fashion favourite for many young adults with its trendy and youthful styles at affordable prices, says Richa Vij.
The good news is the brand is expanding its presence in the region and aims to double-up its brick and mortar footprint by the end of 2022. The newest 5,100 sq. feet store was launched recently at Circle Mall in Jumeirah Village Circle marking the opening of the 14th store of Forever21 in UAE and 22nd store in Sharaf Retail’s portfolio of Forever 21 brand.
The brand is determined to bring fast fashion at affordable pricing to its consumer and also deliver a great in-store experience. Commenting on the new store launch and expansion strategy for Forever 21, Yasser Sharaf, Vice President (Retail, Hospitality, Industry and financial services) of Sharaf Group said, “ This is in line with our vision and endeavour to reach closer to our brand fans in different parts of the UAE and convert new ones. Our goal is to nurture the longstanding relationship with Middle Eastern consumers by investing in expanding our presence across the region and elevating the brand experience across an Omni channel ecosystem that encompasses retail stores, eCommerce and social media.”
In the Middle East, Forever 21 offers fashion and lifestyle offerings for men, women and teens.
With its Circle Mall store opening, FOREVER 21 will also be rolling out its winter and holiday wardrobe collection. The winter and holiday collection will be available offline across all stores and online at www.Forever21.ae. Shop their trendy collection for this festive winter season with loads of bling on accessories, party-ready styles and cozy sweaters and jackets to layer up this holiday season.
Here are our top picks from the new collection that you must have to look cozy, trendy and forever twenty one; these can also make a perfect Christmas gift or a stocking filler for your loved ones this Xmas:
The Good: Great fashion picks at affordable prices
The Bad: The collection is so vast you’ll be spoilt for choice!
The Trendy: Get all your cute things from cozy sweaters, Christmas themed earrings and loads of dresses and bags full of bling to look your best this holiday season.