Senovia, an esteemed international food flavoring manufacturer, has made a significant entry into the UAE market, bolstering its presence in the Asia, Middle East, and Africa (AMEA) regions. In this feature, Emilie Nault, Managing Director of Senovia AMEA delves into Senovia’s pioneering journey in the UAE, its commitment to enhancing the world of food flavorings and the Taste Trends in 2024.
Part of the renowned Arethia Group, a German flavoring veteran with 70 years of history, Senovia brings its commitment to premium quality and innovative taste solutions to this strategic location. The expansion marks the group’s foray into the global food flavoring industry, with a strong focus on product research and development. Senovia, based in Switzerland with production facilities in Germany, aims to cater to a wide spectrum of companies, from global corporations to startups, offering customized, end-to-end flavoring services. The company’s dedication to cutting-edge technology, precision manufacturing, and sustainability aligns perfectly with its mission to revolutionize the F&B industry’s taste requirements and promote industry innovation.
What are the emerging flavor profiles and taste preferences that you anticipate will gain popularity in the food industry in 2024?
In 2024, the food industry is expected to see the emergence and rise in popularity of various flavour profiles and taste preferences. These trends can be attributed to changing consumer desires, health consciousness, and an increased interest in global cuisines. Some of these emerging flavour profiles include:
- Herbal and Botanical: Herbal and botanical flavours are expected to continue their upward trajectory in popularity. This is largely due to their association with various health benefits and the allure of exotic profiles such as banana blossom, lemon verbena, and hawthorn. In the Middle East, saffron and ginger are likely to remain favourites, appealing to consumers seeking both unique and traditional tastes.
- Tropical and Exotic Fruits: Tropical and exotic fruits will continue to captivate consumers with exciting new profiles like finger limes and kumquats. These vibrant and unusual fruit flavours bring a sense of adventure to culinary experiences and can be incorporated into a wide range of dishes, from desserts to savory recipes.
- Earthy Flavours: Flavours with earthy taste profiles such as Tahini and sesame are making a comeback in the food industry. With their rich, nutty taste and versatility, they can be used in both sweet and savoury applications. These flavours resonate with those who appreciate depth and earthiness in their culinary choices.
In addition to the above, we are seeing the emergence of several exciting flavour profiles in a relatively new segment: canned / bottled non-alcoholic cocktails. Examples of interesting profiles include ginger-rosemary-lemon aperitivo or hibiscus-cinnamon-orange mocktails. These types of products, alongside their inspiring flavour combinations, have been increasing in popularity and can be found across all major retailers. We are also witnessing the rise of fermented beverages with fancy flavours, with Kombucha being a prime example. These drinks offer a unique and tangy flavour profile which is accompanied by a flavour component and various health benefits.
With the increasing focus on health and wellness, how are natural and healthier flavoring options expected to impact the food and beverage industry next year?
It is clear in the type of flavour profiles popular at the moment that health is taken into consideration. A big trend is the use of active ingredients in finished products, not only to enhance taste, but also for their added health benefits. Popular right now, especially in the beverage segment, includes; collagen, aloe vera, melatonin and guarana. In snacks and dairy, probiotics and mushrooms are gaining popularity for their dual benefits of taste and wellness.
Natural flavours have a significant presence in the food and beverage industry, particularly in premium offerings. These flavours are prominently featured in upscale products, including high-end sodas, cereal bars, and health-conscious confections.
It’s important to note that natural extracts, while derived directly from their sources, undergo processing steps and come into contact with various chemicals during the extraction process. The use of natural flavours on a label does not always mean the product is healthier and is often used as a marketing technique to attract a specific clientele.
Are there specific flavor trends in 2024 that are tied to sustainability and environmental concerns, such as plant-based or upcycled ingredients?
Sustainability and environmental care are of utmost importance in the flavour industry. Without being directly linked to the flavour trends themselves, they are closely linked to the supply chain for the production of the flavours. Increasingly, companies demand from their flavour suppliers to have (and prove) their supply chain is sustainable on an environmental and humanitarian level. This relatively new requirement pushes flavour companies to redefine the way they source ingredients.
In addition, flavour companies are now looking for greener alternatives to power their factories and laboratories to favor environmentally friendly practices.
When it comes to the flavour topic, the trend for plant-based is still very much on the rise. To sustain the environment, in 2024, there will be a rise in the introduction of plant-based fish products which require flavours to supplement the already booming plant-based meat market.
Mylks (plant-based milks) are also being reinvented by the commercialization of flavoured options such as rose and strawberry.
How do you foresee technology playing a role in the development and utilization of flavorings in food products in the coming year?
Technology has always played a pivotal role in the development and utilization of flavours in food products. Several key aspects highlight this impact:
Precision and Consistency: Technology allows for precise control during the flavour creation and production process. Advanced equipment and automation ensure consistency in taste and quality across batches by reducing variations.
Customization and Personalization: With the help of data-driven insights and AI algorithms, companies can analyze consumer preferences and behavior. This information can be leveraged to create customised flavour profiles tailored specific markets and segments.
Sensory Analysis: Sensory analysis tools, such as electronic noses and tongues, are becoming more sophisticated. Whilst these tools cannot replace entirely human senses, they can mimic, taste and smell and help flavourists create more authentic and appealing flavour profiles.
Supply Chain Optimization: Technology is improving supply chain management by providing real-time tracking of ingredients and flavour components. This ensures the freshness and quality of flavours, reducing the risk of spoilage and ensuring a longer shelf life.
Given the ongoing global awareness of diverse culinary traditions, what international flavor influences do you expect to see in 2024?
Cuisines from across the globe, particularly from South America and Africa, are gaining traction. Consumers are seeking more exotic dishes from countries such as Peru, Ethiopia, Brazil, and Morocco. Some examples include:
- Ceviche: lemon “cooked” seafood
- Arepas: fluffy corn hollow pancake filled with a variety of stuffing options
- Injera: tangy and sour pancake made of teff flour and dipped in curried side dishes
Cross-country dishes (fusion) are also getting bolder and more delicious. These include:
- Japanese guacamole
- Zaatar chicken wings
- Wasabi mashed potatoes
Gaining insights into consumer preferences enables flavour companies to stay in tune with market trends and craft flavours that align with current tastes. This includes the development of flavours with global influences such as:
- Black sesame (Asia)
- Cardamom (Africa / Middle East)
- Butter & cream (France)
- Yuzu / pomelo (Asia)
- Cajun (Southern US / Caribbean)
Can you identify any unique or novel flavor combinations or ingredients that may become a standout trend for the year?
Based on our research and forecasts, we’ve identified the following flavours and flavour combinations that are set to emerge as prominent trends in 2024:
- Yuzu honeysuckle
- Peach (in different variations than we are used to)
- Ube (for its exoticism and gorgeous color)