A scent has the power to completely change the way we feel – it can lift our spirits, evoke memories, make us feel empowered and a lot more! Valeur Absolue takes it a notch higher by using gemstones in the perfumes to incite our pleasure beyond merely “smelling nice” and “feeling good”.
Valeur Absolue is inspired from the science of aroma, mineral therapy, and fine perfumery, with each of their scents created masterfully to inspire, relax, and revive. The founder – Geneva-based Benedicte Foucart – wanted to take that further. Imagine fragrances infused with ingredients known to soothe and calm you, nurturing you while inspiring you?
We all know that the crystals that we use in our jewelry are now some of the newest ingredients in the skincare world, as they possess some extremely remarkable wellness powers. According to Foucart, they help to shift our energies creating balance within us while aligning our chakras. Our feelings and reflections affect our energy levels and vibrations to a great extent. So, when we place a crystal near, or on a human body, its vibrations will predictably change to match the vibrations of the stable gemstone – that stability of is very soothing and calming to our constantly fluctuating moods. Gemstones have been used in holistic healing for centuries, with proponents claiming they can do everything from boosting energy to calming frayed nerves and balancing the body and mind.
Benedicte Foucart harnesses the “healing” powers of these semi-precious gemstones, in collaboration with aromachologists, lithotherapists, neuroscientists and exceptional perfumers in her latest perfume range along with a range of dry body oils to allow for layering of scents and experience a holistic effect all day long. These perfumes are wellbeing elixirs with immense benefits to the women wearing them. Valeur Absolue, is all set to take the regional market by storm with this unique and innovative product offering.
Hand-made in Grasse, France, the epicenter of fine perfumery, Valeur Absolue is produced from carefully selected raw materials that contain a very high percentage of ingredients from natural origins and are known for their positive virtues on human psychology.
Its semi-precious stones, which are pure treasures of nature, are carefully sourced and inserted by hand into each bottle to evoke a strong sense of positive energy.
“Valeur Absolue represents the ultimate combination of fine perfumery, luxury and well-being, as well as nature and science that is set to transform Arab women’s morning perfuming routine into a meaningful well-being ritual,” said Vanessa Douglas, owner and CEO of Plutas Trading DMCC, exclusive distributor of Valeur Absolue across the Middle East. “With the UAE and the region’s rich heritage in perfumery utilizing natural raw aromatic materials, I am extremely confident that women in this part of the world will easily fall in love with Valeur Absolue and embrace the brand, not only for its gorgeous scents, but also for its natural ingredients and the positive emotions it evokes.”
The gem-filled bottles are beautiful to look at, and the fragrances smell great. They come in six beautiful bottles with different gemstones to suit every mood and purpose.
The Serenitude with Amazonite stones and feel-good ingredients of Magnesium, Potassium and the natural extract of Immortale flower with active essential oils of Sandalwood and Bergamot creates a floral woody spicy fragrance – a peaceful breathing space where you can let go and connect with your authentic part.
Harmonie has Amethyst that symbolizes mental and spiritual wellbeing along with essential oils of Orange Flower and Sandalwood to create a floral scent that smells of happiness and relaxation.
Rouge Passion has the Red Garnet for inciting strong and intense emotions and feel-good ingredients of Potassium, Magnesium and natural extracts of Immortale Flower along wit Ylang Ylang and Patchouli oils for a floriental fragrance that is alive, seductive and radiant, inciting true passion.
The Sensualite has the soothing Rose Quartz for health boosting properties along wit the Rose of Grasse in a fruity floral fragrance that is for the radiant and sensual woman.
The Vitalite has the Peridot that symbolizes warmth and well being and feel good ingredients of Calcium, Potassium and the natural extract of the Immortale Flower and essential oils of Mandarin, Calabrian and Bergamot in a citrusy, fruity chypre fragrance that is like array of bright sunshine a fresh spring morning breeze that arouses feelings of joy and liveliness.
The Confiance created with the Cornelian and infused with spices of Clove and Cinnamon merging delicately with the creaminess of the Peach confit and the refined warmth of Amber to create a wonderful, gentle confidence in you.
Valeur Absolue is available at #lab, a wellness concept space located in Galeries Lafayette’s beauty department, which provides a combination of sustainable, organic, natural, and clinical brands created with clean and effective formulas dedicated to a better wellbeing.