What comes to mind when one thinks of Argan, Rose Hip, Lavender, Peppermint, and Rosemary? Oils. Very few international brands can boast a wide range of organic oils that cater to the needs of the discerning consumer. One such is @aromatierra, a leader in the pure and natural oils category. Founded in 2016, the premium beauty and wellness brand aims to bring the best of nature, distilled into pure body oils and essential oils. Since its launch, the brand has stood out for the exceptional quality of its plant-based oils, and has over the years raised the bar for natural beauty and wellness products in the Middle East.
Did you know that 60 % of what we apply on our skin is absorbed into the blood stream? It is very important to be mindful about the quality of products we apply on our skin.
For millennia, cultures around the world used oils for therapeutic, cosmetic, rituals, culinary and even healing purposes. The Egyptians, the Chinese, the Grecians, the Indians – they all understood the potential benefits of the rare and powerful extracts and essences provided bountifully by the plant kingdom. The 20th century witnessed the rampant use of toxic cosmetic ingredients and a host of regulations later put into effect. Thankfully, the use of natural oils for beauty and wellness is once again on the rise among the more informed consumers.
A significant amount of people are saying no to chemicals and synthetic products for natural options such as Argan, Almond, Coconut, and Castor oils. Many are also exploring aromatherapy, a holistic healing treatment that uses essential oils to promote wellbeing for the mind, body and soul. The oils used in aromatherapy are usually highly concentrated substances extracted from flowers, leaves, stalks, fruits, roots and resins. Their versatile antibacterial, antiviral, anti-inflammatory nature along with immune boosting functions, calming effect and circulatory enhancing properties are well documented. The Coconut Oil from Aroma Tierra for example is special; made from freshly picked coconuts, it is extracted within seven days of picking, is cold pressed and contains a high level of micronutrients.
Aroma Tierra range of products include organic and natural oils for use on the face, the hair, the body, and even for the skincare needs of children. It also showcases a whole line of products catering to general wellness. Its extraordinarily wide collection of over 150 essential oils include rare oils such as Agarwood, Sandalwood, Omani Frankincense and others. The collection also includes over 30 face and body oils, and even miracle oils such as Tamanu, Prickly Pear, Rose Hip and Black Seed.
Their organic, natural and alcohol-free hydro mists are made from flowers and are great for refreshing and relaxing stress.
The unmatched quality of Aroma Tierra can be partly attributed to its unrelenting desire to bring the best natural products to the consumer. The brand offers oils from over 35 countries where plants grow in their most natural habitat leading to the best quality produce, e.g. Lemon oil from Italy, Lavender from the French highlands, Tea tree from Australia, Argan oil from Morocco, et cetera. Furthermore, its face and body oils are extracted via cold-pressing, and the essential oils are extracted via steam distillation of grade 1 produce. Aroma Tierra’s promise is to offer products that are as natural as it can get; no post-processing, refining, or deodorizing involved. Unlike a lot of the oils available in the market, Aroma Tierra products are not diluted with base oils or mineral oils, and they are free from any kind of additives, synthetic fragrances, and preservatives. They are also stored in violet glass bottles to preserve potency of their oils. Their Nebulizers can be used without heat and water dilution and provide a superior aromatherapy experience.
Aroma Tierra’s successes in the sourcing of organic ingredients and in using clean manufacturing processes have earned it a ‘certified organic’ tag from ECOCERT, a French certification body. The company’s dedication to non-toxic and environmentally friendly practices also extend to its packaging. The brand uses purposely designed violet-colored glass for its bottles to preserve the potency of its products. It avoids single-use plastics and only engages in fair trade sustainable farming. All its lines are cruelty free. Its products are extensively tested and abide by all relevant regulations and quality control requirements. The brand has raving customer reviews that speak volumes about its commitment to purity and quality.
If you visit the store you will find sections on skincare, haircare, relaxation, wellness with therapists at hand to guide you on what you would need for your particular concern. For example, a headache blend is made with a base oil of coconut along with 4 drops of peppermint oil, 2 drops of Marjoram and 2 drops of lavender. You cannot exceed more than 10 drops of pure essential oils for your use and they need to be used along with a base oil. They boast of the best quality of Frankincense available and therapeutic properties of this magical oil are well known. It helps regenerate skin cells, centers the mind and body and promotes a deep feeling of relaxation. These oils do not contain any fillers, preservatives, mineral oil, additives or solvents and can address various concerns like anti-ageing, pigmentation, acne, dark circles, hair fall, stress, insomnia and many more. They even have Baby safe essential oils and oils that can be used during pregnancy.
Their home range is for purifying air, vegetable wash, laundry, surface cleaning, gardening, insect repellants, pet care and much more.
Discover and shop Aroma Tierra’s collection at its recently opened flagship store in City Centre Mirdif and online at www.aromatierra.com
For more information on Aroma Tierra and to keep up to date with the latest launches, visit www.aromatierra.com and @AromaTierra on Instagram and @AromaTierraNature on Facebook.