With summer just around the corner. While many fashion-related articles focus upon outerwear, we need to remember that what occurs behind the scenes is just as important. We talk to Amy Joseph, Lingerie Business Head, LIWA Trading Enterprises to look at some of the latest trends.
Comfort is key
Covid has brought around a paradigm shift in the concept of comfort dressing and that includes lingerie! Comfortable lingerie and sleepwear are important to keep in mind when the temperatures outside begin to rise. Read high waisted undies and wireless bras. Classic silhouettes have been given a contemporary twist with lightweight and breathable fabrics.
Quality is important
Investing in high-quality underwear is significant for various reasons other than providing support. You are responsible for choosing the best decisions for your body’s well-being, and when it comes to lingerie, you should exercise extreme caution. As these fabrics are intimate and against your body.
Choices
Choice is very important while picking lingerie. Nobody want to be boxed in. Whether it is sexy, everyday style, comfort or plus size, everyone wants to be able to choose. Women have learnt to celebrate their bodies; regardless of whether they fit the so-called “perfect” dimensions. This provides them with a greater degree of self-confidence, promoting a sense of individualism and self-esteem.
Variety is key
From offering a wider range of cup sizes and “nude” shades, to celebrating diversity in campaigns and on runways, lingerie labels are selling more than just bras. They’re selling colour, style, comfort and inclusivity too!
Customers are accepting lingerie that includes alternative forms of appeal, and increasingly buying from brands that focus on body positivity, comfort and proper fit. Liwa trading includes more brands in the portfolio to be able to offer something for everyone.
Pastel Perfect
Spring Summer is all about new beginnings and post pandemic, the slip dress, pajama and robe dressing being big trends of late, and there’s a movement towards romantic feminine fashion like cute pastels and sweet romantic florals. A gentle lavender or a dainty rose offers a softer aesthetic, and a hint of a strap in a pretty pastel is much chicer and understated.
We take a look at some of the brands at Liwa Trading:
La Senza:
La Senza caters to the modern-day woman, with its stylish bras, panties, playful lingerie and sleepwear, making her feel empowered from within. The new SS22 collection brings an artistic flair and an undeniable elegance for intimate wear in gorgeous colors celebrating the Spring season.
Isla &Evie
Isla & Evie embraces diversity and believes that everyone deserves access to affordable trend-led fashion at their fingertips, regardless of shape or size. The Spring Summer collection opens with Chinese Box; think delicate floral lacquer boxes innately translated through intricate embroidery that morphs into a cool and edgy space when layered with feminine blossom prints, uniquely designed to flaunt a woman’s style in a vibe that resonates with who she is.
Dita Von Teese
The Dita Von Teese Lingerie is inspired by the iconic Dita Von Teese who grew up fascinated by the Golden Age of Cinema and transformed herself into a glamour girl and now one of the biggest names in burlesque. The collection is a set of lace separates that take audiences on a journey into fantasy and spectacle; it is all about moody hues and feminine neutrals set on lace pairings.
Ambra
Designed to revamp the feminine aesthetic, Ambra Lingerie’s lace designs paired with delicate fabric highlight the unique components of each bra and underwear silhouette, celebrating the beautiful duality in all women. The brand uses a three-thread technique and a cordonnet to guarantee a sensation of depth in the weft to give an antique feel and the use of “mesh” embroidery, to emulate the lightness of lace, gives a macramé effect to the pieces within the collection.
Fine Lines
Practical and functional, the Fine Lines Lingerie collection offers a further range of different styles and colours in the LaSenza stores. Created to inspire a gesture of love to the one who matters most – you, it features a variety of strapless and convertible bras that are designed for women of all shapes and sizes. The fabrics sit comfortably against the skin making it about how it feels and instilling joy and confidence in the wearer.
Gossard
Through captivating eye-catching designs, Gossard aims to ensure women everywhere feel confident and glamourous. With its finger on pulse of the fashion industry, Gossard offers the perfect balance between innovative designs and delivering excellence in fit.
“We are looking at expanding our size range for better inclusivity and catering to all with products that tap into different aspects of a woman’s life. Breathability of fabrixs is of prime importance and we offer a range of cotton and lycra panties that allow for extreme comfort during the summer months. Out sleep wera range uses bamboo cotton to offer a cool experience while you sleep,” adds Amy.
If you are a all about feeling confident underneath your clothes, as well as in your clothes, make sure to check out some of the hottest underwear trends on https://thefashionnet.ae/