Created for movement, designed for life, The Idō (pronounced EE-doh, meaning change, shift or motion in Japanese) Movement is a luxury activewear brand specialising in clothes that feel good on the body, complement your everyday activity, and are kind to the planet.
Founded in 2020 by designer with a passion for dance Sandhya Lalloo-Morar, the brand was as a response to her busy lifestyle and the need for multi-tasking pieces that could be worn to a dance class and beyond, consciously. “Technical yet tailored, The Idō Movement clothes are a sustainable alternative for activewear, with attention to the design of each piece to ensure it complements your movement and empowers you in every activity. The clothes allow for muscle control, the right amount of stretch and are multi-use – they work just as well for a workout, yoga, dance as well in the pool or for casual loungewear. They’re ethically manufactured and made in limited quantities – so you will always have a special piece,” says Sandhya.
The Idō Movement is a high-performance brand committed to delivering versatile and sophisticated pieces that reflect a modern lifestyle. Merging purpose-driven design with innovative, technical fabrics, they want you to feel confident, comfortable and elegant whether you are working out or relaxing at home. The attention to detail behind all products is what drives them forwards. The garments are carefully constructed with design detail that enhances your natural form and crafted with the best fabrics for their quality, drape, and finesse. Always forward thinking, they champion creating products with an innovative spirit for everyone who is passionate about the art of movement. From designing the quintessential unique black leotard to bamboo socks, they push the limits, reinvent the classics, and challenge the status quo.
Thoughtfully designed
You’re on the move, so they design clothes that move with you, inspire confidence in you, delivering versatile and effortless pieces with unique designs that require minimal effort and translate to each part of your day, never compromising their performance, comfort and style. The Idō Movement want to live in a world where you embrace your silhouette, your activewear is long-lasting, and fashion works for the planet, not against it. They create pieces you gravitate towards, for all of life’s moments – both large and small.
Mindfully manufactured
At The Idō Movement they are committed to considered design, responsible sourcing, and fostering change. What drives them is their mission to live more thoughtfully, making conscious choices and allowing people to do more with less, always with confidence. Every time you commit to a piece from The Idō Movement, you’re partnering with a collective that’s dedicated to conscious shopping, coastal habitat protection, and female empowerment.
Learn more about their sustainability moves here… https://www.theidomovement.com/sustainablemoves
Ordering a sustainably-sourced, mindfully-made piece are great ways to start the train on a personal journey to conscious consumption. It can be overwhelming to try and overhaul everything at once and, just like with your health, it’s better to build endurance and think about the long-term, but also the feasibility of what you can do right now.
Discover more at… www.theidomovement.com