Mudra is an e-commerce platform bringing luxe, consciously created, and 100 % natural Ayurveda-inspired brands from across the globe to the UAE. Founded by sister duo Pritha & Pragya, Mudra is here to promote holistic wellness and revolutionize self-care with an array of beauty and wellness products.
The pioneering idea behind Mudra started with sisters coming together to find the answer to a simple question – In the fast-paced and modern society we live in, how can individuals actively cultivate mindfulness and embrace a well-rounded way of life?
Backed by the 5000-year-old science of Ayurveda, but made for today, Mudra is the perfect blend of past and present, to harmoniously integrate Ayurvedic rituals into today’s world.
All Mudra offerings tell a story and are here to help balance one’s mind, body, and spirit. Keeping true to the Ayurveda principle- everybody has a unique composition, one can experience tailored beauty and wellness product recommendations by simply taking a dosha quiz on the Mudra website. This quiz is founded on three fundamental aspects: emotional, mental, and physical well-being. The quiz, tailored regimes & product suggestions are all designed in consultation with an Ayurvedic doctor.
MUDRA OFFERINGS: Mudra founders have curated brands that use rich natural ingredients and are crafted with the wisdom of Ayurveda, a science that has been trusted for ages. All products are non-toxic, chemical-free, organic, and completely natural.
Mudra will exclusively launch some acclaimed brands in the region namely Aavrani (USA), Taila (USA), Rasasara Skinfood (Australia), and Shankara (India).
Some hero products available on Mudra include:
Aavrani Purifying oil cleanser; Made with just 11 ingredients, this ultra-gentle yet powerful formula is a 2-in-1 hybrid solution that acts as a daily cleanser and a makeup remover for all skin types.
Aavrani Glow Activating Exfoliator; World’s first turmeric mask that doesn’t stain!
Rasasara Skinfood Cleansers: 100% certified organic ingredients Face cleansers specific to each dosha/ skin concern that retain skin’s natural glow and address the skin issue.
taïla NAVA JUNGOL Face Mask & VAYU illuminating toning mist; their proprietary formulation process is deeply rooted in the wisdom of ancestral healing. Whole plants are extracted through a laborious tri-phase process to maximize botanical nutrition and deliver results.
Shankara Gheesutra Face Emulsion; Shata Dhauta Ghrita (100x washed Ghee) is the only Ayurvedic cream formulation that can penetrate deep into the skin’s seventh layer, healing the skin at its root.
Shankara Kumkumadi Oil; Kumkumadi Oil is a 100% pure facial oil that is crafted by hand stirring Ayurveda-backed ingredients like red-gold saffron (Kumkuma) over a slow flame for several days.
Purearth Sitara Strobelighter Crème; One of the few makeup highlighters infused with Ayurvedic herbs goodness.
Purearth Mitti Raw Honey Face Mask; Hand filled and housed in luxe biophotonic violet glass apothecary jars to preserve the bio-active energy of precious ingredients.
Other brands on the platform include Purearth (Hong Kong & India), Organic Traditions (Canada), Organic India (India), Ayuray (UAE), and Saante (UAE).
The comprehensive product range includes Superfoods (Herbal Teas, Herbal Lattes and powders, Herbal Blends), Wellness (Kansa Massage Wand, Candles, Neem Comb, Copper Tongue Cleaner, Copper Eye Washing Cups and Yoga Mats), and Skincare (Face Masks, Creams & Moisturisers, Serums & Oils, Cleansers, Eye Creams & Serums, Toners & Mists, Body Oil, Body Polish, Cleansers, Shampoo and Conditioner).
MUDRA DIFFERENCE: Mudra is dedicated to guiding everyone on a journey of self-awareness by helping them understand their innate prakriti (body constitution), recognizing dosha imbalances, and aligning it with nature through conscious product choices tailored to their uniqueness.
With an initiative to celebrate women’s success, inspiring empowerment, innovation & positive societal impact, Mudra is consciously focused on fostering a community by introducing female-founded, established purpose-driven brands from around the world.
Currently, 80% of their exclusive brands have been established by female entrepreneurs, along with upcoming partner brands in the lineup. Notably, Mudra itself is founded by women.
AYURVEDA: At the heart of Mudra’s philosophy lies a commitment to combine the age-old principles of Ayurveda with the fast-paced rhythm of contemporary existence. While yoga shines brightly, its sister science Ayurveda remains in the shadows. Embracing both yoga and an Ayurveda-inspired lifestyle offers a complete path to wellness. Ayurvedic living is a holistic approach to well-being that combines rituals, herbs, yoga, and meditation for a balanced mind, body, and soul.
Many modern wellness practices draw inspiration from Ayurveda, for example, intermittent fasting, which involves cycling between periods of eating and fasting, reflects Ayurveda’s emphasis on mindful consumption and allowing the digestive system to rest.
Hair oiling, a practice of massaging oil into the scalp and hair, aligns with Ayurvedic principles of promoting circulation, nourishing the scalp, and balancing energies.
Oil pulling, another Ayurvedic technique, involves swishing oil in the mouth to detoxify and maintain oral health.
Dry brushing, akin to Ayurvedic “garshana,” aims to stimulate the lymphatic system and exfoliate the skin, supporting detoxification.
Turmeric lattes are inspired by the Ayurvedic use of turmeric for its anti-inflammatory properties.
These practices reflect a harmonious blend of ancient wisdom and contemporary wellness pursuits, bridging the gap between holistic traditions and modern lifestyles.
For Mudra’s co-founders, sisters Pritha and Pragya, the brand embodies a profound connection to their origins in the Himalayas. Guided by their father—a champion of ancient Ayurvedic principles they are on a mission to create a lifestyle brand with effective and authentic products- In the sea of clean and cruelty-free, they offer more!
Website: www.mudraayurveda.com
Instagram: Mudra Ayurveda —