Color story by Dee – Effervescent, Ecological, Eclectic

Want to go green (and also every colour in between) with your wardrobe? Color Story by Dee has got it all! Bright colours, gorgeous designs, and contemporary silhouettes – its all you need for that eye-catching wardrobe! With its earth conscious focus, the brand follows a 100% zero waste policy in the production of all their apparel.

Setting the world of contemporary fashion on fire, Color Story by Dee has launched with their debut collection – Tribal Thumka, featuring Ankara fabrics in energetic, bold, and feminine silhouettes that are snazzy, fun & functional. Designed for the modernist, the brand will be a staple in every fashionable woman’s wardrobe with its unique prints, and completely customizable, made to order pieces.

Tribal Thumka celebrates vibrancy, reimagining fashion pieces with a unique mix of contemporary yet bold styles including dresses, jumpsuits, capes & kaftans amongst others. The launch collection features 40 different styles catering to fashion lovers everywhere.

Influenced by questions of fashion industry ethics, and survival in the pandemic, the capsule collection utilises fabrics sourced from India and Africa (Ghana, South Africa & Angola) merged with conscious methods of production to create exclusive pieces adding an oomph factor to every woman’s wardrobe. With an eye for detail, the tailoring and fit is designed on emanating the accentuated colors combined with contrasting prints.

The latest collection from the brand is crafted using unique Ankara fabric, premium quality African Wax Print Fabrics fused with well – known Indian fabrics such as Ikkat, Bandhani, Chanderi and Raw Silk. Seeking inspiration from her Indian roots, founder and creative director, Deepti combined her love of African and Indian aesthetics when crafting this vibrant capsule collection.

Some of the exclusive pieces from this collection include: Co-Ord sets, Culottes and One- Off Shoulder Tops – making these a must-have for the women who love to stay on trend. With its ethical sourcing and production practices, the brand makes sustainable shopping an easier choice for many.

Made using 100% eco-friendly fabric, each piece in the collection is ideal for the summer season and can be styled in multiple ways. One can revamp and reuse the pieces during the colder months as well, as the fabric provides for natural warmth as the temperatures drop. The lively and bold Ankara fabric prints are not just easy to style, they are the perfect addition of life to your summer wardrobe.

Color Story by Dee offers every customer an exclusive experience with their ‘Made to order’ offering. A well-tailored fit along with accentuated colors and prints, the brand is created for the bold and energetic women who is fearless and reflect their personality with zero inhibitions. This woman is a go-getter who interprets the outfits in her own way. Empowered by her choices she is a trailblazer and a source of inspiration for her friends. She knows what she likes, what she wants, and she owns it!

Color Story by Dee is available to shop on https://kinzzi.com/pages/seller-profile/color-story-by-dee as well through direct orders on their Instagram page.

About Color Story by Dee:

Founded in 2020, homegrown wonder, Color Story by Dee is the brainchild of Deepti Khanna, creative director and Certified Image Consultant who brings her love for vibrancy and colors in every design along with her passion of crafting sustainable pieces, ensuring there is zero wastage in the production of each eclectic piece.

Get social: https://www.instagram.com/colorstorybydee/

The Good:

Snazzy, Fun, Functional and Oh-so-wearable!

The Bad:

We are still figuring out that one 😊

The Trendy:

Bright colours, Breezy silhouettes and a Summery vibe – you have your summer closet sorted!