Titan Eye+, India’s largest eyewear company, has launched its first international store in the UAE, adding to its footprint of 860+ Titan Eye+ stores across 300 different cities in India.
Centrally located in BurJuman, the 1100 square foot flagship store will house Titan Eye+’s unparalleled range of high-quality eyewear, contact lenses, accessories, and sunglasses. A strong tech and style focus in the product mix blends seamlessly with empathy-driven in-store services to give you an eyecare retail experience that covers all bases.
In-store services include the Zero Error Eye Test promising 100 percent accuracy designed through a technological partnership with world-renowned eye hospital Sankara Nethralaya. Till date, Titan Eye+ has trained about 4500 optometrists across India in this regard. Also available will be Titan’s range of Clear Sight Lens that promise spectacle users crystal clear vision thanks to several key features. The lens has 99.2% clarity over a broadband light spectrum with the lowest colour distortion to ensure HD viewing. It is designed to protect the eyes from the harmful effects of UV rays and blue light from gadgets. It also provides 97% transparency as compared to standard coating, and better fog resistance than a standard lens.
Discerning customers will appreciate the timeless style of the Titan Signature collection of frames exquisitely crafted with wood and titanium. And if new-age tech is what drives your purchasing choices, look no further than the Titan Ultima lens, a dynamic and power-packed with three technologies that allow for high image stability by reducing distortions, flatter, and thinner lenses and personalization as per the wearer’s lifestyle.
Aditya Kejriwal, Business Head, Watches & Accessories International Business Titan Company tells us more.
What is the catalyst/USP that aligns Titan eye with the market, creating demand?
UAE is a mature market for the Prescription Eyewear category with players who have built the space over many years. The way this market has evolved, has polarised it. Consumers here either have a choice of high-quality offerings at a fairly steep price or affordable solutions that are not necessarily, world-class in terms of the eye care that they provide. There is a clear gap that Titan is well equipped to fill – we are known for a world-class quality at fairly affordable prices, coupled with the well-known customer service that we bring to the table.
What are the values that exemplify the vision of the brand?
We are driven by the values of excelling at what we do, without losing the human side of connecting with and serving our customers.
How do you approach scaling the brand whilst retaining quality?
Our world-class manufacturing facilities, plethora of quality checks and tests that we do on each of our products, and sharp focus on customer service, all come together and deliver the promise of the Titan Eye+ brand. What keeps all of this together and extremely scalable are the strong processes that power our business, as is seen in the 800+ odd stores that we operate in India.
Tell us about the latest collection and why it is unique?
There are many new collections we have brought to the UAE market and each one of them tells a unique story.
From our Titan Signature collection, which is the highest quality of frames that you can find anywhere, we have frames that are crafted with a great degree of love, care and precision, to ensure that they deliver quality and comfort of the highest order.
We also have our unique Fastrack Castor Collection. Made with castor seeds, the frame material is completely biodegradable. Not only are they kinder to the environment, but they also have high elasticity and form stability to ensure the frames fit well on your face.
You must visit our store to check out all our new collections.
What is the key to success in a competitive and discerning market like UAE?
Intense focus on delivering quality eyecare with deep empathy for every one of our customers. That’s a rare combination that we bring to the market and makes us unbeatable.
If you could use 3 words to describe Titan eye, what would they be?
Expertise, empathy, quality
How do you see the future of eyewear?
With a unique value proposition, and an obsession to serve our customers as well as we can, let me just say that the future of this business is extremely bright, and crystal clear. Especially when you look at it through a pair of Titan lenses.