The growing need for inclusive and sustainable fashion stems from a desire to create a more equitable, environmentally conscious, and socially responsible industry that meets the needs of both present and future generations. Dubai-based fashion brand NOMAD has refocused its proposition following growing demand from the neurodiverse community and their new mission is to curate Neuroinclusive Outfits Mindfully Adapted for Diversity that transcend conventional fashion boundaries.
Inclusive and sustainable fashion is crucial for promoting social equality, minimizing environmental impact, upholding human rights, satisfying consumer demand for ethical products, and ensuring the long-term viability of the fashion industry. It fosters diversity, reduces pollution and waste, supports fair labor practices, responds to consumer preferences, and prepares businesses for a more sustainable future.
NOMAD was founded in 2021 by Nesa Rassouli, who has lived in Dubai her whole life. Having grown up using fashion as a form of self-expression, Nesa was inspired to create ethical and sustainable ranges that give people a sense of belonging.
From day one, NOMAD has demonstrated its sustainability commitment by using recycled, recyclable packaging, and a combination of natural fibres and recycled materials for its fabrics, finishes, tags, and trims. With everything designed and manufactured locally, the brand concentrates on timeless collections created in small batches to minimise waste.
NOMAD’s new direction is an evolution of its ethical roots and a result of its founder Nesa’s personal experiences, as she seeks to broaden its appeal and show that NOMAD clothes are made for everyone.
Nesa explains: “Recently, a close friend went through emergency stoma surgery, which resulted in her being fitted with a colostomy bag. She asked me to be involved in a social media awareness campaign where NOMAD dressed the participants. I received a lot of feedback about how the clothes were perfect for pre and post-surgery because of their softness and versatility.
She added: “As someone with ADHD, I have always created clothes that feel as comfortable as possible next to the skin, which means soft fabrics, elasticated waistbands, and no zips or buttons. I realised that the qualities that came naturally to us could benefit more people and make a difference to those with diverse needs as a result of things like sensory issues or surgery. It’s not about creating specific collections that marginalise individual audiences, rather emphasising inclusivity and investing in meeting their needs and increasing awareness.”
Moving forward, NOMAD’s product lines will reflect the feedback it has received, focusing even more on elements such as comfortable waistbands, the use of elastic, non-scratchy labelling, and soft hand feel fabrics.
NOMAD is dedicated to fostering a sense of autonomy and empowerment by offering thoughtfully crafted, adaptable apparel that not only looks good but also celebrates individuality. More than a brand, NOMAD wants to encourage a more inclusive, empathetic fashion world.