Looking to redefine the concept of clean beauty and how it is perceived, Avvai Beauty, a clean, vegan, and cruelty-free beauty brand, has launched in the Middle East. Founded by Dubai-based entrepreneurs, Mallika Kalwani and Shivani Phulwani, Avvai Beauty is poised to revolutionise the cosmetics industry with its unwavering commitment to transparency, sustainability, and ethical beauty practices.
Realising the immense appetite the region has for all things beauty, yet seeing the lack of clean beauty options at hand, the talented sister duo set out to create a makeup brand that makes clean beauty cool and simple with eco-friendly, naturally-derived, skin-loving formulas, and sustainable packaging.
Designed specifically with the region’s climate in mind, Avvai Beauty’s makeup formulas are specially formulated to weather the harsh Middle Eastern heat. Its collection of lip pastes are tested to withstand heat of 50 degrees celsius to ensure long-lasting durability and effectiveness. The brand’s unwavering dedication to safety, transparency, and sustainability is reflected in each product, offering consumers a beauty experience that harmonises self-expression, wellness, and environmental responsibility. From comprehensive ingredient lists to detailed product descriptions, transparency is at the heart of Avvai Beauty’s philosophy.
The average woman is exposed to over 168 ingredients in total from the various beauty and skin care products used daily, some of which include ‘fragrance’, which in its own right can mean more than 3,000 different chemicals. This has led Avvai Beauty to operate on complete transparency, by educating its customers around the types of ingredients used in the product formulations.
Clean beauty continues to become more popular day by day. Today, it’s a conscious choice towards healthier and more sustainable skincare and beauty products. At the core of this beauty regimen, clean beauty focuses on returning to the basics, prioritising naturally-derived ingredients over chemical ones to improve your skin’s appearance and health.
Transitioning to a clean beauty routine involves eliminating harmful ingredients and embracing natural alternatives that are better for your skin and the environment. Yes, it can be challenging to transition when you have a list of favourites you’re attached to, however, it’s crucial to understand that embracing a non-toxic beauty routine is a journey that can be personalised and adapted at your own pace, eventually allowing for meaningful changes in your overall lifestyle.
Avvai Beauty’s step-by-step guide for transitioning to a healthier beauty routine
- Read and research: To make informed choices, research is key. Familiarise yourself with clean beauty ingredients to look for and those to avoid. Ingredients such as hyaluronic acid, shea butter, aloe vera, and jojoba oil are beneficial for the skin. Always read product labels and ingredient lists to make informed decisions about what you put on your skin.
- Assessing your current beauty products: Before transitioning to a clean beauty routine, it’s essential to assess your current beauty products. Start by identifying harmful ingredients commonly found in conventional products. Look for labels like “paraben-free,” “sulphate-free,” and “phthalate-free” to ensure they meet clean beauty standards. Consider replacing products that contain these harmful substances, as well as those with synthetic fragrances, as they can irritate the skin.
- Take it slow: When transitioning to a clean beauty routine, it’s best to start with the basics: cleanser, moisturiser, and sunscreen. Then, you can expand your repertoire to encompass makeup, haircare, and body care products as well.
- Find a brand you trust: UAE’s homegrown, clean beauty brand Avvai Beauty, offers a refreshing approach to your beauty routine. With complete transparency, the brand provides a carefully curated collection of safe makeup products that will transform your makeup regimen effortlessly. Product formulas are vegan, cruelty free, plant-based and tested to withstand temperatures of up to 50 degrees Celsius.
With love for the planet at the core, Avvai Beauty’s lip paste tubes, holders, as well as the packaging are made from 100% post-consumer-recycled materials that can be recycled and reused, so less plastic ends up in landfill sites.
Avvai Beauty’s makeup collection is available to shop online on www.avvaibeauty.com.
For more information please visit www.avvaibeauty.com or @avvaibeauty on Instagram.