Melanie Gordon checks out the new luxurious scents line by Afnan Perfumes and tells us a scented story.
In Dubai, even when walking through the Malls you can smell the heady exotic perfume of the Arab culture. The perfume traditions among the Emirati culture have long been established from the trades from India and Africa along the Arabian Peninsula. These aromatic blends are the key sprit of Arabic perfume using, Jasmine, Yas, Sandalwood, Oud and Amber. This distinct aroma plays on the senses and reminds one of the aromatic memories of Dubai.
Oud plays significant part in the perfume industry and its instantly recognizable woody scent originates from the bark of trees which can only be found in South East Asia. The high grade wood chip can be burnt and is just as expensive as gold. This dates back to 1400 BC and is indeed used in perfumes of today adding both luxury of the 21st century and days gone by.
This perfectly describes Afnan perfumes infusing both a sense of opulence and traditional perfumes which has been brought up to date with crisp citrus top notes and floral scents to delight the most discerning client.
The visionary and master nose Imran Faziani has created Afnan Perfumes over the last 15 years, and as the Managing Director, established an internationally recognized perfume brand which is shipped all over the world from Russia to America. Afnan perfumes have launched 10 new fragrances to suit all personalities and the amazing scent at the Intersect by Lexus in DIFC where I went to meet Imran and his team was amazing.
Falzani tells “we have grown a brand that has generated curiosity in perfumes and a desire from consumers looking for an exotic feel for mixed ethics. With 18 years of diverse experience in the field, I can say that we have established a one-of-a-kind scent organization through organic growth, driven by life knowledge and independent motivation. These elements have inspired every Afnan collection, all produced with his careful conviction and direction”.
Each of the carefully curated scents in the Luxury Collection represents a different life experience in their portfolio, as well as a sense of exoticism attractive to consumers all over the world. The luxury collection itself offers a bouquet of deep oud-y undertones, with hints of amber, musk, and delicately contrasted with vanilla and floral notes. These rich yet delicate ingredients marry together seamlessly to create an elegant and sophisticated scent.
The love and care that had been brought to the event and the brand was clear, and one could see that a lot of time and effort had been invested into these fragrances. With oud lingering in the air, looking around at the most beautifully crafted perfume bottles, one would wonder at the amount of thought that had gone into the presentation and the care of each bottle to give each one its own personality with an identity.
Imran Falzani added “The Luxury Collection provides a stable and bold environment for us to grow our higher experiential products. Currently, we have our Highness collection – that from the time launched in the market has brought Afnan Perfumes a positive spotlight in the high-end luxury scene internationally. Another of our products in our high category is Supremacy, not only intense and in Oud that positively today, we are excited to have a none stop production and inquiries online and offline stores.”
The beautifully crafted Fabergé egg like bottles of Souvenir were a delight, something which would entice women to own. The Supremacy collection was beautiful and all the perfumes on offer from the Afnan collection perfectly hold the fragrances of Oud with the more modern top notes bringing to the collection a modern vibe and contemporary feel. The products are locally made in UAE. The Afnan team would now like to bring the brand into a more home based market in the UAE; the collection can be found in Mall of the Emirates, Sharjah City Center and Murshrid Bazaar as well as online at Noon and Amazon.
Please check out these exotic scents with a modern Arabic feel to pamper yourself and create memories from this amazing brand with luxurious, modern feel with thought and care behind each scent. The Afnan collection brings the DNA of Dubai mixed with the ancient world to give a delightful, harmonious perfume.
Instagram: @afnanperfumes